Yogyakarta Tourist Subscription

Tourist Subscription The Yogyakarta City Government has established at least three traditional markets that have been a magnet for tourist visits to expand their functions. The three traditional markets that tourists subscribe to are Beringharjo Market on Malioboro Street. Yogyakarta Animal and Ornamental Plants Market (Pasty) on Bantul Street and Prawirotaman Market on Parangtritis Street.

“We are currently conceptualizing these three markets so that their functions are wider. Not just places for buying and selling basic community needs. But also centers for the creative economy.” Said Head of the Yogyakarta City Trade Office. Veronica Ambar Ismuwardani.  Friday, October 14, 2022.

The priorities for the development of the creative economy are based on considerations of policy. Spatial, economic and resource readiness aspects in each market.

Veronica gave an example that Pasar Pasty was chosen because it has a strategic location at the gate of the southern city of Yogyakarta and the space is quite spacious. “The development of this Pasty Market will be direct to become a center for hobbyists and families because it has ornamental plant products, animals, the existence of a culinary area, a skateboard area and a stage,” he said.

In addition, this market has provided educational facilities for children and Sunday morning activities. “So when a family comes to Pasar Pasty, they can enjoy everything, where the traders have a ketoprak art group and the performing arts stage is very supportive,” said Veronica.

Meanwhile. Prawirotaman Market. Which is located in a foreign tourist village. Has now also been integrat  with the Prawirotaman batik center tourist area. “For Prawirotaman Market, especially on the 4th floor. It has now been us as a digital training center for students every Saturday and Sunday. As well as a co-working space and exhibition at the end of the week from creative economy players.

For Beringharjo Market. Because it already has a strategic location in the Malioboro area. Facilities such as a stage or atrium have been prepar  in it so that it can be us immediately. Veronica gave an example at Beringharjo Market. There are many crafts and crafts so that craftspeople think they can make workshops, such as the implementation of the Jogja Mandiri Fashion Show. early last October.

Veronica said the development of the three markets took the potential of Yogyakarta as a student, creative and tourism city. Of the 17 sub-sectors of the creative economy the most developed in the city of Yogyakarta today, namely culinary, fashion, craft and performing arts.

The Yogyakarta City Trade Office noted that currently around 1,500 creative economy actors have been recorded and 800 of them are in the culinary sector.

The Regional Secretary of the Yogyakarta City Government, Aman Yuriadijaya, asked that in developing the creative economy in the people’s market, it is necessary to pay attention to the overall creative economy roadmap that is being prepared. “Development of the creative economy in this traditional market needs to pay attention to aspects of space utilization, whether with a rental system or otherwise,” said Aman, who said that this development should not trigger negative competition and must involve the merchant community.


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